Tirupur is the knitwear capital of the country and supplies to most global major brands.
Tirupur is a small town on the banks of the river Noyyal in South India. The enviable reputation of cotton of this small town has built up has resulted in names like the ‘Cotton City’ and the ‘Knitwear Capital of India’.
Tirupur, just an hour-and-a-half away from Coimbatore, is one of the largest producers of cotton knitwear in India.
This ‘cotton city’ was originally an agricultural town. Many owners of the cotton factories have an agricultural background. Over a period of time, crop failure, the availability of high quality yarn, the dry climatic conditions and the predominant presence of black soil necessary for growing cotton made the shift inevitable. These ex-farmers came into the cotton and knitting industry, learnt the trade and became small owners, often in family partnerships.
In 1996, about 75 per cent of the exports from India and 35 per cent of the cotton knitwear sold in the Indian market was produced in Tirupur. In the Export Import Policy, 2002-07, the Centre recognised this, calling Tirupur the ‘Town of Export Excellence’. To support the textile industry, special industrial parks such as Netaji Apparel Park, Tirupur Export Knitwear Industrial Complex, SIDCO Industrial Estate, JS Apparel Park were developed.
Today, the contribution from Tirupur to India’s cotton knitwear exports is a staggering 90 per cent. In 2014-15, it contributed to exports worth more than ₹20,000 crore. It is no wonder that it is often called ‘Dollar City’ as well.
The most striking phenomenon in this town is the business culture. Since many of the businesses are family-owned, and the rules and norms governing jobs mostly informal, it has become difficult for the large textile giants to enter Tirupur and create a market share.
In Tirupur, you will not find integrated factories that do fabrication, processing and stitching. Instead, there are several small to mid-sized units engaged in one of these activities. The Tirupur Exporters’ Association (TEA), established in 1990, represents all major garment exporters in the city. The presence of a strong network within the community enables outsourcing to be done skilfully. As Tirupur emerged as a major textile township, several ‘spin off’ spin off industries also cropped up.
Emerging of Tirupur Textile Wholesale Market
Shri Kannan Departmental Stores is an established departmental stores across the Kongu region of Tamil Nadu. It exists at multiple places in Coimbatore, Tirupur, Erode and Salem. Shri Kannan Departmental Stores came up with an idea as a visionary to enhance the knitwear wholesale trade in Tirupur.
The knitwear wholesale trade in Tirupur has been scattered across the city limits and creates chaos for buyers from other cities to reach the right vendors. This trade centre is looking forward to bring knitwear wholesale traders at one stop to enhance the knitwear wholesale trade in Tirupur.
The huge wholesale market in the center of the city is going to benefit both the buyers and the sellers of the knitwear wholesale trade.